Lecture: To be published or Self publish, SF Camerawork


Join us for “To be Published or Self Publish? Options for Artists,” a lecture by coauthors Darius Himes and Mary Virginia Swanson.

The print-on-demand revolution has opened up new publishing possibilities for photographers; it has never been easier or more affordable to produce and market a book of your photographs. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which scenario is best for you?

Darius Himes and Mary Virginia Swanson, coauthors of the recently released Publish Your Photography Book (Princeton Architectural Press, 2011) will give a 50-minute visual presentation for artists who wish to bring their artwork to book form, discussing both traditional publishing and self-publishing avenues towards helping determine the pros and cons of each path.

Time will be allotted for Q&A following the presentation; copies of Publish Your Photography Book will be available for purchase at the event.

Darius Himes is Assistant Director of Fraenkel Gallery, San Francisco. He is a co-founder of Radius Books, a non-profit publisher of books on photography and the visual arts, where he serves on the Board and consults on project acquisitions. He was founding editor of photo-eye Booklist, a quarterly magazine devoted to photography books, which ran from 2002–2007. A lecturer, educator, and writer, he has contributed to Aperture, Blind Spot, Bookforum, BOMB, PDN, and American Photo. In 2008, he was named by PDN as one of the fifteen most influential people in photography book publishing.

Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences for their prints, exhibitions and licensing placement. Her seminars and lectures on the subject of marketing opportunities have proven to aid photographers in moving their careers to the next level. Ms. Swanson currently works individually with photographers as a marketing consultant to guide artists in their careers. She maintains a popular blog about opportunities for photographers called Marketing Photos. Visit her website here.

Free to the public.

7 pm